recommended reading

Want some business, marketing or professional development books to read?  We love books!  Here are a few of our personal favorites.  Feel free to browse the list.  And if you want to add one of your favorites, email us at books@market-vibes.com and we’ll be happy to share it with others.

business or marketing books

“What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services” by Anthony Ulwick

“Emotional Intelligence” by Daniel Goleman

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith

“The New Positioning” by Jack Trout

“Jump Start Your Brain” by Doug Hall

“How Customers Think” by Gerald Zaltman

“Winning at New Products” by Robert G. Cooper

“Good to Great” by Jim Collins

“The Product Manager’s Handbook” by Linda Gorchels

“Word Craft” by Alex Frankel  

professional development books

“RealTime Coaching” by Ron Ernst

“The Art of Possibility” by Rosamund Stone Zander and Benjamin Zander

“The Brand You 50” by Tom Peters

magazines

www.fastcompany.com - Fast Company, a business favorite in many circles, providing management, leadership, and career advice

www.inc.com - Inc magazine, a traditional magazine and resource for growing companies

http://money.cnn.com/magazines/business2/ - Business 2.0, a marketing and management strategy magazine

Note:  MarketVibes is not responsible for any content in any of the above listed sites.