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marketing +
research
We listen to your needs and challenges,
brainstorm the possibilities and recommend marketing research
approaches to best uncover the much needed insights.
We offer a
variety of research services including concept/product development,
customer satisfaction/loyalty, brand development/positioning, and
even employee/organizational development research. Below are just a
few areas of our research expertise ready to serve you …
Feel free to
click on each question to expand a summary of how MarketVibes
can help you answer each question.
Do you know what your customers truly want and need? Click for details
We have conducted Voice of the Customer research to help companies understand the underlying wants, needs and expectations for existing or new products and services. We also can help uncover unmet needs, which can be developed into possible competitive advantages for your company.
Do you know what drives purchase of your products/services? Click for details
We help companies to understand the essential factors that drive customers to purchase their products/services. And we can determine how competitive you are on important key drivers and how to best leverage your strengths and counter or improve your weaknesses. By understanding key factors of purchase, you can determine what keeps customers coming back or drives them away!
Do you know how the market feels about your brand? Click for details
We have educated companies on what the market truly believes about their brands. Research can uncover what you may not know and/or validate the image of your brand in the marketplace. By knowing your true competitive position you can alter your marketing strategies to better support your market vision and image.
Do you have new ideas you need to know if you should invest in? Click for details
We have extensive experience assessing new ideas, developing and refining concepts and pre-testing new products before taking them to the marketplace. By doing your research throughout the new product development process, you can understand the sweet spots of your new ideas and develop products that best fit the target market.
Do you need to develop a new product brand? Click for details
We can help you assess new product brands and logos to ensure the chosen name/logo supports your product development and intended strategy and positioning. Before you invest in a full-blown marketing campaign, see how we can help you and your advertising partners fully assess new brand names/logos.
Do you truly know how your current products or services are viewed in the marketplace? Click for details
We all have opinions of what we think our customers think but do we really know if our perception is the same as their perception? Research can be used to assess the overall product as well as product attributes and benefits. By better understanding the true marketplace perceptions, you can improve your products and their position in the marketplace.
Do you understand your target markets? Do you fully understand the market segments within your targeted market space? Click for details
Understanding the attitudes, beliefs and lifestyles of your target markets, research can help you and your marketing communications experts best position your products/services. We help companies segment their markets which can serve as a cornerstone for product development and messaging to best resonate with the different market needs.
Do you know what market opportunities exist in your target markets? Click for details
When entering a new market or attempting to improve your current position, research can guide you on what is being delivered or not today. By understanding the competitive landscape from the eyes of your customers or prospects, you can uncover market opportunities to develop new products.
Our core is
market research. But our passion is to fit market research into
sound marketing, planning and strategy. Your issues are our
challenges. We customize market information gathering to pique your
understanding of your customers and markets.
We have sources
to collaborate with to offer to you and we welcome working with your
selected advertising, marketing services or R&D partners.
Collaboration is key for your success … and we’re willing to serve
the role you need us to fill.
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